India’s reality lies in its contradictions. It is now the third largest global economy, growing at over 8% in the last decade. Over 50 Indians are on the Forbes list of dollar billionaires. This apparently affluent India is also home to 40% of the world’s poor, more than the entire population of North America and Europe. The Asian Development Bank estimates that two out of three Indians live below the Poverty Line.
PRADAN works with the poorest Indians who seldom occupy our mind-space.
“As we move forward, society needs to engage with compas- sion and empathy with those who are left behind, treating them as equals.”
Since the very beginning, Deep has strongly believed that the ‘best and the brightest’ were needed to work with the weakest sections of society to help them discover their strength and voice. A graduate of ... Read more
Deep Joshi | Co-founder
“Pradan is a deeply held belief for me.”
“I think it is very worrying for a nation when their elite lose touch with the weakest. PRADAN provides a way to bridge this disconnect.”
An alumnus of IIT Delhi and IIM Ahmedabad, Vijay’s first job at an MNC left him wanting to do more for the community. In 1983, Vijay met Deep Joshi and the idea of PRADAN evolved in less than hour. They believed... Read more
Vijay Mahajan | Co-founder
“I wanted to change the India I lived in.”
PRADAN has been working in the poorest districts of India, transforming lives and choices of poor communities.
Started as an idea 30 years ago, PRADAN has become a model that works. A model that can be emulated. A model that has helped changed the lives of
ONE MILLION PEOPLE.
It is today recognized as one of India’s foremost public service organizations.
Engaging with communities, building human capabilities.
Reducing hunger, ensuring food round-the-year.
MANAGING NATURAL RESOURCES
Making most of Nature’s gifts through husbandry,
suitable technologies and investments.
Building models of alternative livelihoods,
training the community in new skill sets,
linkages with government, and banks.
Linking to markets, facilitating people’s business collectives.
Making the community aware of its rights,
empowering them to have a say in the way
things are run.
Facilitating the community to become change
agents and take an active interest in a wider
range of issues.
PRADAN started with a simple idea that ‘the brightest must work with the poorest’. Guided by the spirit of pradaan – giving back to society – PRADAN attracts educated individuals who dream of creating social change. Its pioneering contribution has been in inspiring and grooming educated youth, and placing them directly in villages to facilitate change.
Over 80% of the 1,500 development professionals trained by PRADAN continue to be engaged in eradicating poverty.
Next to the government, PRADAN has more trained development professionals working in villages than any other organisation in the country.
? Australian Centre for International
? International Water Management
? International Crops Research Institute for
the Semi-Arid Tropics
? AVRDC - The World Vegetable Centre
PRADAN today is distinctly acknowledged for its People, its livelihood
Models that transform lives and communities, and its role in scaling
up change through Partnership with civil society and government.
Indian poverty remains acute, large and stubborn in the face of huge public spending and a growing economy. The large, ‘one-size-fit-all’ approach of developmental agencies does not appreciate India’s uniquely complex social and ecological contexts.
This is where PRADAN contributes significantly. With feet firmly on the ground, it works out new ideas that get scaled appropriate to local contexts with mainstream attention and investment. Long-term empathetic engagement by qualified professionals and path creating innovations define PRADAN’s engagement.
In 2012, PRADAN turned 30. Today, it has the institutional strength, people and development prototypes to enable poor village communities to change their destiny.
PRADAN plans to work with 1.5 million rural poor families in 2017 (about 7.5 million people), comprising 15% of poor families in the poorest 100 districts of India. Action at this scale will substantially impact conception and delivery of public programmes, and create multiple ‘impact nuclei’ that will trigger economic vibrancy locally, allowing many more to emerge from poverty.
As PRADAN embarks on its remarkable journey, join us in transforming India. Make a difference to the lives of those who have little. Join us to
Picture the Change | Change the Picture
Your support will help PRADAN reach out to more and more poor families. Every dollar of your support leverages 12 dollars of investment in poor communities, every year.(Eligible for 80G, 50% tax exemption U/S 80G)
Support our Leadership for Change Endowment Fund (Eligible for 35AC, 100% tax exemption U/S 35AC)